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8 Effective Web Design Principles

Web Design

8 Effective Web Design Principles

Clifton Mccoy October 26, 2018

A website design does not only contribute to conversions, it contributes to the overall success of your website. Design is not just a creative undertaking, it is an important part of marketing for your business website design in Malaysia . Here are 8 principles that you should learn about design.

1.Visual Hierarchy

This is just one of the most crucial principles of web design. If you really want to gain more engagement and conversion, think about how you can give the information in your website a strategic structure. Rank the elements on the website based on your business goals. If you don’t have specific business objectives, it would be impossible for you to set priorities.

2.Divine Proportions

Golden ratio is the magical number that makes all elements aesthetically pleasing. Various architects and artists have modified their works in accordance to this golden ratio. However, this only applies to the narrowest UI versions.

Remember, if your browser’s window is wider, the details pane can expand to give greater utility, throwing off all of these proportions.

3.Hick’s Law

According to Hick’s law, each choice speeds up the time required to make a decision. This holds similarities to the Paradox of Choice. That means, the greater choice you give the people, the easier it is to decide on nothing.

In order to deliver a happier experience, you need to remove the choices. To create an improved web design, removing distracting options must be continuous all throughout the web design process.

Take note: in a world full of infinite choices, we need better filters. If you are selling tons of products, you need to employ efficient filters for a more convenient decision-making process.

4.Fitt’s Law

Fitt’s law says that the larger an object is, and the closer it is to us, the easier it will be to use it. However, it doesn’t mean that larger is better at all times. Surely, a button that covers almost half of the screen is not a nice idea.

5.Rule of Thirds

Using images in your web pages is a great idea. Website users respond more to visuals, so beautiful images can definitely communicate your thoughts faster than any written content. When you follow the rule of thirds, and at the same time you have great choice in images, then your website will appear appealing and interesting.

6.Gestalt Design Laws

This is a theory of the brain and the mind. Its principle? The human eye can see elements in their entirety, prior to seeing individual fractions.

Here are design laws that allow us to predict how individuals can perceive something.

  1. Law of Proximity
  2. Law of Similarity
  3. Law of Closure
  4. Law of Symmetry
  5. Law of Common Fate
  6. Law of Continuity

Learning more about these principles can improve your web design process.

7.Clean Designs and White Spaces

Negative spaces, or white spaces, is a fraction of a web page that is left empty. It is the space between gutters, spaces between columns, margins, graphics or visuals. It must not be regarded as a simple, useless blank space. It is, in fact, a significant element of web design. White spaces are all about the utilization of hierarchy—hierarchy of type, information, images and color.

8.Occam’s Razor

This principle urges a person to choose among various competing hypotheses. Let’s put it in the web design context. Occam’s Razor says that the most basic solution is typically the best. They are designed to be simple because of the belief that most software is complex—with excessive features and buttons. Remember, minimalistic designs don’t automatically equate to an efficient layout.