3 Web Design Tricks that Will Help Your Business Grow Exponentially
When you want people to go to your website to make a purchase, what is the usual thing that will make them grab their wallets? Well, it might be that you have products that are so enticing, but a recent survey said that it is actually not about the products themselves- it is about trustworthiness.
When a website looks trustworthy, people will not hesitate to pay money just to get something from your site.
So, be sure to keep this in mind as the best web design can help you build trust in your customers. Here are some tricks that will help your business grow exponentially:
Put a Video on Your Landing Page
People are now consuming more video content than ever before. That is because internet speeds have grown exponentially fast and they can easily just watch something on their devices.
Therefore, it is a good strategy to put a video on your landing pages. But, do not just link any video from Youtube; you have to create your own.
The idea behind the video should be about how you could convince your customers to convert and buy something from you.You could give them facts, you can make it informative, and you should always make sure that it is entertaining as well.
There is this thing called the “8-second rule” where you only have up to 8 seconds to convince them about your brand. Anything more than that and they will most likely go to another source, so keep this in mind.
Implement a Creative Call-to-Action
The CTA or Call-to-Action is something that businesses have to implement so that people will buy their what they’re offering. It is somewhat of a necessary evil, but it doesn’t have to be used in nefarious ways.
To help convince them to act, add short animations before you present them with your Call-to-Action button. For instance, you could add scrolling animations that will ultimately lead them to buy your products.
It’s these simple things that can actually make a huge difference. But, bear in mind that you have to optimize your site elements for speed so that users will not have to wait long for the animations to run.
The Use of Artificial Intelligence is Needed
With more and more technological advancements every year, artificial intelligence has grown a lot since its inception. In fact, many websites have already implemented a form of AI on their pages. Some examples of this would be Machine learning and chatbots.
Machine learning can really help customers because it can “personalize” their experience by learning their habits.
Chatbots, on the other hand, can enhance the user experience by giving them information to most of their queries. People will always have some questions pertaining to a product or service, and these AI chatbots can be programmed to cater to their needs.
As artificial intelligence is continually being developed, it is now more important than ever to include them on your website.